Who Should Attend

If your looking to uncover the pitfalls that cause most social media strategies to fail, and identify how you can avoid the mistakes inherent with it. Some of the common mistakes he will cover include: •Your website is frustrating the buyer — Your social media efforts lead your prospects back to your website, but what happens when they get there? Find out how to structure a logical flow of information and a strong call-to-action to ensure your messaging is consistent throughout all your platforms… •You’re trying to use social media as a sales tool — Marketers who try to make the sale through social media are also the ones who claim social media marketing doesn’t work. Why? Because social media contacts don’t want to be sold. (But they still love to buy!) Find out how to “pull” them toward the sale using social media as a lead generation tool… •You’re playing in the wrong sandboxes — Just as you wouldn’t try to sell space heaters in the desert, you should steer clear of marketing on some social media outlets. Learn about the differences and how to choose the ones that best complement your marketing plan. (Hint—Pinterest is great for some, but a waste of time for others!) •Losing credibility when they 'kick your tires' on the web — If your website isn’t consistent with your social media efforts, you’ll lose all credibility…and even worse, your savvy prospects will tell a lot of their friends! Discover what you need to do to avoid this… •Giving prospects only one chance to buy from you — Social media prospects need an average of 5-7 “touches” before they make a purchase decision. But should all “touches” be a sales pitch? Find out what prospects expect from social media and how to spread your call-to-action across several platforms…

Outline

YOU WILL LEARN HOW TO: • Effectively use Facebook for business results • Use LinkedIn to connect with decision makers and turn cold calls into warm leads • Take Twitter from waste of time to extremely useful • Take advantage of Google's new features and ranking system • Publish online and be known as a thought-leader in your space • Use Pinterest and Goggle+ and if they are worth your time • Ensure your Website is doing its job as a lead-generator • And More!